Bexel Names John Mills Business Development Manager

Bexel, a unit of the Vitec Group’s Services Division and a provider of broadcast services and solutions, has named John Mills as business development manager. In his new position, Mills will manage Bexel’s business development for its rental and services companies from Chicago to Seattle and San Francisco.

John Mills

“John’s experience and knowledge of broadcast equipment and sports production makes him a fantastic addition to the Bexel team,” says Scott Nardelli, senior vice president, Bexel. “John’s proven track record and critical understanding of our customers and the broadcast services and solutions we can offer them will further strengthen Bexel’s position as a leader in the industry.”

With more than 25 years of experience, Mills has spent the majority of his career focused on the sports industry. Prior to joining Bexel, he served as the director of product marketing for the Integrated Solutions Group at XOS Digital, where he lead the conceptualization and communications efforts to provide collegiate and professional sports entities with the most up to date technology available to keep their team operations performing at the highest level.

Before his time at XOS, he worked as lead service/field engineer for Sony Broadcast Electronics, and developed the camera color settings that are currently the de facto standard in the National Football League and throughout NCAA football and basketball.

He has supported the video needs of several professional leagues, including the NFL, NFL Europe and MLS. In 1994 Sony selected Mills to be its United States technical representative for the 1994 Winter Olympics. In this role, he provided technical support to the Olympic Television and Radio Association (ORTA). In addition, Mills has provided critical technical support to numerous mobile sports television/radio productions at such key sporting events as the Super Bowl, Indianapolis 500 and NBA Finals.

Additionally, Mills managed the design and installation of several TV production facilities and mobile production trucks during his time at Sony.  For more than 15 years he supported systems for numerous post-production facilities and national television shows, including Oprah, Jenny Jones and Jerry Springer.