NFL Announces First-ever Super Bowl Live Streaming
For the first time, the Super Bowl, Pro Bowl, and NBC’s Wild Card Saturday doubleheader will be available to fans on television, online, and on select mobile phones. NBC’s postseason games will be broadcast on NBC as well as streamed live on NFL.com and NBCSports.com, and will be available on NFL Mobile only from Verizon. This marks the first time postseason games will be available in the U.S. via live online streaming and via a mobile app.
The live NFL.com and NBCSports.com coverage will come from NBC’s TV coverage of the games. Complementing that stream will be a number of extra features to enrich the viewing experience including additional camera angles, in-game highlights, live statistics, and other interactive elements.
In addition, NFL Mobile only from Verizon will stream the broadcast of NBC’s Postseason games, for the first time using a mobile application.
“We are pleased to work with our partners NBC and Verizon to bring our fans more ways to watch their favorite sport during their favorite time of the year,” said Hans Schroeder, NFL senior vice president of media strategy and development.
“With a heritage of streaming live NFL games since 2008, we are especially excited to now bring our unique and innovative SNF Extra video experience to the NFL Playoffs, Pro Bowl, and Super Bowl,” said Rick Cordella, vice president & general manager, NBC Sports Digital Media. “By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC’s on-air presentation.”
NBC Postseason Extra will kick off on Saturday, Jan. 7 with NBC’s Wild Card Saturday doubleheader. Coverage will continue on Sunday, January 29 for the 2012 Pro Bowl live from Hawaii and then on Sunday, February 5 with Super Bowl XLVI live from Indianapolis. NFL.com and NBCSports.com will feature the audio from NBC’s Sunday Night Football team: Al Michaels (play-by-play), Cris Collinsworth (analyst), and Michele Tafoya (sideline reporter). Sunday Night Football is currently the No. 1 show in primetime.
NBC Postseason Extra is modeled after the successful Sunday Night Football Extra that debuted in the 2008 season. SNF Extra provides additional camera angles, a full HD-quality player, DVR functionality, online-only sideline updates and Tweets from SNF sideline reporter Michele Tafoya, as well as in-game chats and analysis from ProFootballTalk’s Mike Florio, and more. All of these functions will be available on NBC Postseason Extra.