Ross Video’s XPression Enables Indomedia’s HD Transition

PT Indomedia Pekar Sentosa, a broadcast equipment service provider based in Jakarta, Indonesia, has invested in Ross Video’s XPression 3D Character Generator and Motion Graphics System.

Indomedia provides rental equipment to a wide variety of customers, and rigorously pushes to provide high-quality services and cost-effective products. Indomedia invested in XPression to meet HD transitional requirements. Capable of on-the-go production, XPression has proven be cost-effective, powerful, and an easily upgradable solution.

“XPression has been used in the recent Live Java Rockinland Concert, and performed well beyond our initial expectation,” said Edwin Effendi, technical advisor, Indomedia. “XPression has allowed us to do animations on-the-go, transition to HD in our CG system, and open up to new creative abilities such as virtual sets, video insertions, and much more. Having options in hardware configurations creates reusable and upgradeable assets. More worthy traits of XPression are the 3D space which provided us a new way to create CG with ‘as many as you can handle’ layers and its timeline-based animation controls also enables multiple animation control for different objects simultaneously.”

“XPression is the ideal graphic system for rentals. Although we say it over and over, the simplicity of XPression truly makes it accessible to casual operators, without the huge learning curve of other high-end systems,” said Brian Olson, marketing product manager for XPression. “Even though XPression is easy to operate, there is no compromise in horsepower or output quality. The most complex graphic looks can still be built and played out on XPression.”

“The learning curve and the time requirement to design, build, and bring to on-air are a key criteria for the rental market business. XPression’s easy-to-learn and easy-to-use interface addresses those important factors and has been the catalyst for XPression’s success in this market space,” said Dae Yung Choe, sales director, Ross Video Asia.

“XPression is an innovation,” continued Effendi. “In my analogy, it is close to having the speed of a Ferrari, cost of a Toyota, and reliability of Rovers. Ross Video together with our local partner PT Galva Technovision, has been very helpful and responsive to any issues we’ve had. It has been great to work with them.”