PlayOn! Sports Acquires When We Were Young Productions

PlayOn! Sports (PlayOn) announced the completion of its acquisition of When We Were Young Productions (WWWYP), establishing the company as the nation’s largest rights holder, producer, distributor, and aggregator of high school sports content. The merged company produced more than 8,000 events, crowned 1,000 champions, and generated more than 15,000 hours of live and on-demand event coverage from 21 states across the country during the past year.

The transaction was completed on January 13, 2012. Tim Eichorst, president of WWWYP, will assume the role of president in the merged company and will be appointed to the company’s board of directors.  The company will operate under PlayOn! Sports, and will be based in Atlanta, GA, with offices in Madison, WI, and Lansing, MI.

“We have had a long partnership with Tim and his colleagues at When We Were Young Productions and are thrilled to bring our companies together,” said David Rudolph, chief executive officer at PlayOn. “As a combined entity, we will move into 2012 stronger than ever and ready to bring new products and services to the surging category of high school sports.”