Phizzle Teams with Home Team Marketing on High School Content
Home Team Marketing (HTM), a high school sports marketing company, announced a strategic partnership with Phizzle Inc., a technology provider of advanced mobile marketing products and digital advertising solutions.
The agreement between HTM and Phizzle allows for the integration of traditional and digital mobile marketing solutions designed to enhance fan’s digital experience specifically among local high school athletic teams throughout the country. The cross-platform approach to digital marketing will enable HTM’s network of 10,000 high schools across the country and 21 state association partners to have access to Phizzle’s mobile marketing and digital strategic solutions to integrate new media within traditional elements.
“We are very excited to be working with the pros at Phizzle,” said Peter Fitzpatrick, President and Co-Founder, Home Team Marketing. “Their experience in mobile marketing for sports and entertainment is unparalleled. Not only will this partnership increase the participation potential for fans at high school games, but it will also present increased opportunities for funding going back to our partner schools and state associations.”
Complementing HTM’s high school marketing platform, which includes traditional advertising such as signage, print ads, public address announcements, and on-site multi-media campaigns, Phizzle will offer multi-channel digital solutions including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps to connect with sports enthusiasts. Phizzle will provide HTM with its mobile marketing platform to create, manage and launch SMS campaigns; Broadcaster iX to create real-time in venue participation entertainment, on-air broadcast, live event displays or web stream and digital marketing integration that includes the SoMoLo model (Social Mobile Local).
“With the intersection of mobile and social creating increased opportunity for corporate brands to connect with targeted audiences, Phizzle is providing a more engaging branded experience to extend, encourage and reward the fan experience for HTM’s extensive client base,” stated Ben Davis, CEO of Phizzle. “Through this partnership with HTM, we are delivering a proven set of mobile solutions and digital services to bring value to sports, broadcasters and Fortune 500 brands. We look forward to working with the HTM team to deliver new media within traditional elements to produce the most rewarding fan experience in high school sports.”