2G Digital Outfits Fiber Optic-Based Facility with Signiant Technologies
2G Digital, a California-based media fulfillment and postproduction company, has deployed Signiant Media Manager and Signiant Media Exchange as key enabling technologies for its new state-of-the-art fiber optic-based facility in Burbank, CA.
“The economic climate of the past few years has challenged companies like ours to evolve very rapidly and adopt technologies that can advance our market leadership. In 2G Digital’s case, it meant going beyond our traditional roots in post-production to reinvent ourselves as an ultra-efficient media/file-fulfillment factory, and Signiant is central to that effort,” said Chuck Filliettaz, owner of 2G Digital. “Signiant is critical to the automation and workflows we’ve put into place not only to remain relevant in our industry, but also to stay steps ahead of our competition. In fact, the Signiant solution has been integral to our relationships with electronic sell-thru providers, and the ability to attract new global clients.”
Among the factors that led 2G Digital to adopt the Signiant Manager solution were requests from several of the company’s large studio customers that also have existing investments in Signiant Manager, as well as 2G Digital’s recent move to its new Burbank headquarters. Working in tandem with the high-speed fiber optic network, Signiant’s accelerated file transfer software enables 2G Digital to operate at greater capacity with a smaller and leaner facility.
Signiant’s Manager software provides security, management, and control of automated file exchanges between 2G Digital and studio clients that also have Signiant agents, speeding such tasks as the processing of raw content, adding metadata and closed captions, or formatting conversions for distribution in other countries. Signiant’s Media Exchange software offers 2G Digital an interactive tool for initiating desktop-to-desktop transfers, in turn enabling secure delivery of finished content to broadcasters and playout centers.
“In a business climate where so many postproduction companies are being consolidated or struggle to stay relevant, 2G Digital is truly the ‘little engine that could’ — a company that has been able to adapt and thrive by embracing technologies that help it stay nimble and operate as efficiently as possible,” said Lisa Clark, vice president of marketing at Signiant. “We’re pleased that our software is playing such a prominent role in helping 2G Digital to create new efficiencies in aggregating and delivering digital media, allowing them to significantly expand their business opportunities across the globe.”