Cisco Continues to Expand in Digital Signage Market

Cisco announced new digital signage innovations that can dramatically enhance how organizations attract, educate, and engage customers, employees, and citizens, and elevate their brand visibility. These innovations, delivered through the Cisco Interactive Services solution set, provide enhanced interactive capabilities through video, Web applications, and touchscreen digital signs. Cisco is also announcing new customers that showcase the continued expansion of the digital signage market.

“By its nature, video is a medium of engagement and participation. With today’s announcement, digital signage is evolving from a passive experience to an engaging, interactive media experience,” said Guido Jouret, vice president/general manager and chief technology officer, Emerging Technologies Group, Cisco. “Now, any digital sign on the network becomes an opportunity for two-way interaction between a company and its customers, allowing a consumer to engage with the display and receive relevant, customized content in return. By bringing those capabilities into the digital signage industry, Cisco is changing how organizations can advertise, educate and connect to their viewers.”

Since opening in June of 2011, LIVESTRONG Sporting Park in Kansas City, KS, has been committed to delivering a unique fan experience through high-definition video, digital content and new interactive applications for fans.

Utilizing Cisco StadiumVision, a special set of offerings for sports and entertainment that amplify any event, LIVESTRONG Sporting Park can instantaneously deliver live video to over 300 high-definition digital displays to bring the action on the field closer to each fan in the stadium.

“LIVESTRONG Sporting Park in Kansas City is designed to cater to today’s evolving needs of a more social, connected fan,” said Asim Pasha, chief information officer and chief architect, Sporting Kansas City. “Video is a crucial part of enhancing the sports experience at LIVESTRONG Sporting Park, from digital displays throughout the stadium to more interactive video within the executive suites. By teaming with Cisco, LSP creates a more immersive and engaging environment for our fans, bringing the game closer to each fan, encouraging fans to engage and interact with the team, other fans and with the action happening on the field. With the right network in place, we are able to innovate more rapidly than ever before and will be able to for years to come.”

In addition, each display can highlight dynamic content like team trivia and game information, weather and traffic updates, merchandise and concession promotions and new team sponsorship opportunities.

Since its opening, LIVESTRONG has seen a vast increase in fan engagement and interaction during games and events. Last season saw record attendance, and 2012 will bring seven national televised home games to showcase what has been hailed as one of the most technologically advanced stadiums in North America.

Cisco’s Interactive Services solution set is introducing new web clients and a cloud-based management platform that enable customers to create, centrally manage and rapidly deploy personalized and interactive signage experiences across a network of high-definition and touchscreen digital displays. Through these new offerings, organizations can deliver a variety of customizable content to each endpoint that can be highly targeted for various audiences and can be delivered at the most optimal times of the day for maximum impact.