NHL Network Lights the Lamp with Comcast Media Center’s Ad Distribution Network

NHL Network is currently using Denver-based Comcast Media Center’s Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates. ADN is a web-based platform that delivers broadcast-ready spot advertising directly to cable and broadcast marketing and ad sales departments for editing or playback on local ad insertion systems.

ADN currently delivers advertising and cross-channel promotions for more than 220 television networks and advertising organizations. The cloud-based service is utilized by broadcasters and cable systems, including those operated by 16 of the country’s largest cable MSOs.

“We are very pleased to expand the solutions we provide to NHL Network and its affiliates to include our ADN solution for delivering spot advertising” says Richard Buchanan, VP and GM of Content Services, Comcast Media Center (CMC). “The service, which distributes close to 3,000 ready-to-air spot commercials in HD and SD formats each month, is the ideal solution to assist NHL Network and others to achieve their viewership and advertising revenue objectives quickly, reliably and efficiently.”

Launched in 2007, CMC’s Ad Distribution Network provides programmers and cable operators with a web-based centralized portal to manage and track promotion and advertisement distribution. ADN’s entire spot-delivery process is automated, including receipt, notification, tracking, previewing, reformatting and delivery. ADN affiliate users include nearly all cable MSOs represented by NCC Media, an advertising sales firm, which reaches an estimated 98% of all multi- channel homes. In addition, ADN delivers on-air content from the Ad Council for use by local broadcasters and cable system operators.

ADN’s cable system affiliates can search and preview the spots and other video assets, including materials that have been customized for particular affiliates. Affiliates can download high-resolution versions of the spots directly from the ADN portal to their local editing suites or directly to their local ad servers. Satellite and tape delivery options are also available. Another feature allows local ad sales departments to download lower resolution files to their portable media devices for use in sales presentations.

ADN also offers a reporting package that allows advertising agency and programming network clients to track downloads of their campaign materials.