NAB Perspectives: Haivision Breaks Out of the LAN and Into OTT

Haivision has been a force in the streaming-video market since the company was founded in 2004. However, its systems were limited to a local-area network (LAN).

Marketing Manager Anna Kozel discusses the latest Furnace IP video-distribution system.

At the NAB Show this week, Haivision reports that it has broken out of its LAN cage with an arsenal of new products, including the KulaByte Internet encoder. Acquired by Haivision last July, KulaByte delivers strong picture quality and uplink efficiency for streaming to Dynamic Flash and Adaptive HTTP Live Streaming (HLS) networks. Since it’s software-based, broadcasters can temper costs by scaling and taking advantage of future encoding efficiencies without purchasing new hardware. The acquisition of KulaByte also came with Hyperstream technology, which has helped put Haivision over the top in regard to streaming media to the Internet.

“Walking around [the NAB floor], you’re seeing OTT, OTT, OTT. It’s a huge trend here,” says Marketing and Communications Manager Anna Kozel. “So everyone is taking technology over-the-top. For us at Haivision, our encoding products and decoding products need to meet those needs.”

KulaByte is already being used by NASCAR, which offers fans the chance to watch direct feeds of in-car cams online during races.

Also critical to Haivision’s leap into OTT is the NAB introduction of version 6.3 of the company’s Furnace IP video-distribution system. Known for delivering real-time broadcast video securely throughout facilities and across campuses — Furnace is currently deployed on more than 300 college campuses across the country — now directly supports any device anywhere. InStream Mobile, to be initially available on iOS devices, enables authenticated viewers to access live Furnace video channels. Additionally, leveraging KulaByte, VF Mobile, part of the Furnace administrative suite, can associate any live Furnace channel to Dynamic Flash and HLS networks and CDN targets.

“The Furnace product is able to distribute encoded video throughout the LAN,” says Kozel, “but now this has allowed us to take our video and bring it over-the-top all over the world.”

Also on exhibit at the NAB Show for the first time, the Viper KB is a compact, portable appliance for Internet streaming. With Viper, users can stream HD video at multiple bitrates for Dynamic Flash and HLS networks. Haivision is also showcasing Viper MAX, a standalone, dual-channel performance-streaming, recording, VOD, and publishing appliance for the conference room, classroom, and medical-procedure room.