SVG Lunchtime Links: 7-10-12

NBC and Turner Duke It Out for MLB Rights (Adweek)

Miami Marlins Meet Reality TV on ‘The Franchise’ (Miami Herald)

PGA Tour Aims for Digital Access, Adaptability (SportsBusiness Journal)

Baseball’s All-Star Twitter Strategy Keeps Players on a Short Leash (Read Write Web)

ESPN Grabs Political Football (The Wall Street Journal)

AT&T Expands U-Verse Second-Screen Features (Multichannel News)

Promoting Mets’ Network at Yankee Stadium Stop (The New York Times)

CEA Issues Specs For 3DTV Closed Captioning, Glasses (Multichannel News)

Servicing Multiple Screens Raises Workflow, Quality Issues (Broadcast Engineering)

Networks Score in AutoHop Fight Against Dish (Los Angeles Times)