Tiffen Company Rolls Out Dfx v3 Effects Software at PhotoShop World

The Tiffen Company, a manufacturer and distributor of accessories for the still imaging, video, motion picture and broadcast markets, will exhibit products from its Domke, Davis & Sanford, Listec, Lowel-Light, Tiffen Digital and Optical filters, and Steadicam brands at the upcoming Photoshop World West Expo held at the Mandalay Bay Resort in Las Vegas, Nevada from September 5 – 7 (booth 523).

“Tiffen is all about helping people create a great image, whether they are using one of our professional Lowel-Light systems to capture an emotion or the Tiffen Dfx digital filter suite as a plug-in for Photoshop to create one,” says. Steve Tiffen, president and CEO, The Tiffen Company. “Tiffen offers just about any image capture or creation accessory a professional could need, and these products can be seen and experienced right on the show floor at Photoshop World West.”

In addition to interactive product demonstrations, the stand will feature Tiffen Dfx v3 presentations from Tiffen DfxPERTS Richard Harrington and Eddie Tapp. Tiffen Dfx is now in version 3.0.

“Features in Dfx add brilliant options to my workflow, and one of the most important features to me is the fact that all of the Dfx filters are available in 16-bit with my Smart Object workflow,”says Eddie Tapp, M.Photog., MEI, Cr., API, Photoshop Hall of Fame Inductee, Canon Explorer of Light and Tiffen DfxPERT. “This allows me to refine any Dfx creative enhancement at any time. When I do have to make changes of any kind from Smart Objects, the amount of time to update any Tiffen Dfx filter is acceptably smooth and fast, allowing me to try various settings and get the results in short order.”

The digital effects software has received several awards, including the Award of Superiority from MicroFilmmaker Magazine, the Photo Industry Reporter’s prestigious Best of the Best award for CES 2012, the DV Black Diamond, Videomaker Best of Show CES and Digital Photography Magazine 2012 Editors’ Choice Award.

“I use Dfx in both my photo and video workflows because I just love how it simulates traditional film stocks,” Tiffen DfxPERT Richard Harrington, who is also presenting at the Photoshop World West Conference, uses Tiffen Dfx extensively.  “I also find it’s the perfect balance of great presets with extensive controls that are easy to use. I also enjoy the great control over tone and color throughout the Dfx suite, particularly its easy-to-use selection tools for generating masks. I recommend the package highly to my students and use it professionally at RHED Pixel.”

Photoshop World West attendees can stop by the booth to participate in daily raffles for a chance to win one of Tiffen’s award-winning photo accessories.

In addition to Tiffen Dfx 3.0, the company will feature:

Tiffen Optical Filters Featuring the Variable ND: Tiffen filters are manufactured using the company’s ColorCore technology, which enables Tiffen to control the color and density of its filters with greater accuracy than typical dyed-in-the-mass filters. The Variable ND allows users to leverage several Neutral Density filters all in one. Primarily used as a photographic tool for controlling depth of field and exposure, the Variable ND is also sought after by videographers.

The Blender, Ego, and Prime from Lowel-Light: Easy to carry, use, and setup, the Lowel Blender and Prime Power LED lighting solutions caters towards ‘Run and Gun’ lighting. The Lowel Ego is a tabletop fluorescent Digital Imaging Light.

Domke Camera Bags and RuggedWear Gear: For over 30 years, photographers from amateurs to pros have relied on the quality and reliability of Domke’s weather-tough camera bags, accessories, and utility clothing. Environmentally friendly, these durable products feature cotton canvas treated with non-solvent waxes, giving the fabric a lifelong resistance to inclement weather and a classic, distressed look and feel.

Steadicam Merlin2 and Smoothee: Light and compact, the Steadicam Merlin2 allows videographers to keep up with the action more easily. The Steadicam Smoothee is designed to work with Apple iPhone 3GS, Apple iPhone 4/4S, FLIP MinoHD, iPod Touch and GoPro Hero.

Davis & Sanford Tripods: The Davis & Sanford’s Vista Tripod product line provides the growing number of photography/videography hobbyists and enthusiasts with high-performance, durable tripods at affordable prices. While the advanced, state-of-the-art Magnum XG13 Tripod supports professional DSLRs and camcorders.

Listec: The Listec line of video teleprompters includes the Promptware PW-04, which turns your smartphone, iPod touch, and similar devices into a mini teleprompter, and the Promptware PW-10, which an iPad into a professional teleprompter. Both teleprompters come with Bluetooth wireless controls for on-the-go reporting and free Promptware Plus Software.