Orad’s MVP Enhances Sports Analysis for Japan’s SKY Perfect JSAT

Orad, developer of enterprise graphics and media management solutions, announced the implementation of the Emmy Award-winning MVP solution at SKY Perfect JSAT. SKY Perfect JSAT, Japan’s largest multi-channel pay TV service, selected the Orad MVP system to enhance the way on-air talent delivers sports highlights. Powered by the Orad HDVG rendering platform, MVP lets on-air talent visually walk viewers through highlights, deconstructing plays and presenting alternate outcomes. The MVP system is utilized for both live and post game productions.

“Replaying key moments in sports is not enough,” says Masashi Iwawaki, assistant manager, SKY Perfect JSAT. “We realized that enhancing the visual with additional information in a way that helps the viewer better digest the play was critical for our programming.”

The Orad MVP system manages up to 32 camera views. The system provides a wide range of visual effects such as 3D markers and indicators that visually measure speed and distance. Using Orad’s camera tracking and advanced image processing technology along with Telestrator and iPad control, operators can alter colors, such as creating black and white backgrounds and highlighting specific player(s).

“MVP is the best solution for SKY Perfect,” comments Avi Sharir, CEO, Orad. “It’s a highly versatile solution that supports multiple formats with the ability to manipulate video in real time, making it possible to support both live and studio-driven programs. It’s very flexible and incredibly cost-efficient.”