NBC Sports Group, Yahoo! To Integrate Digital Sports Assets

NBC Sports Group and Yahoo! have announced a deal that will team NBC’s live streaming rights, regional sports outlets, and other digital assets with Yahoo!’s original reporting, popular fantasy sports platform and Rivals college recruiting site.

While Yahoo! Sports and the NBC Sports Group will continue to maintain separate sites and editorial control of their respective newsrooms and digital properties, they will collaborate on premium sports news and events coverage both online and on the air. Yahoo! Sports’ popular products will also be included in the NBC Sports Group’s digital assets. There will also be extensive cross-promotion between NBC and Yahoo!, as well as cross-platform opportunities for perspective advertisers.

NBC-Yahoo Partnership Long on Talent, Original Web Programming
The combined talent roster of Yahoo! Sports and NBC Sports features a deep roster of reporters and commentators, including NBC’s Bob Costas and Mike Florio and Yahoo!’s Dan Wetzel and Adrian Wojnarowski. Yahoo! Sports’ investigative reporting will also be featured on NBC TV.

Yahoo! Sports and NBC Sports co-develop original made-for-web video programs featuring talent from both of their respective rosters that will appear on both Yahoo! Sports and NBCSports.com. This will include video sports news interviews and editorials from Costas; video segemtns from Football Night in America’s Tony Dungy & Rodney Harrison during NFL season; a daily, weekday NFL web show, Pro Football Talk Live, with Mike Florio of ProFootballTalk on NBCSports.com; and Rivals on Recruiting, a weekly college recruiting show with Rivals and NBC Sports talent.

NBC Brings Live Streaming, Multiplatform Properties
Yahoo! Sports will link to and promote the NBC Sports Live Extra streaming video player. Fans will be able to watch live streams of some of NBC’s biggest events, starting with Sunday Night Football and NHL Game of the Week. Live content from NBC Sports Network will continue to be distributed through NBC Sports Live Extra on a TV Everywhere basis.

The NBC Sports Regional Networks local sports properties will serve as Yahoo’s preferred content provider in relevant markets, and integrate Yahoo! Sports’ team pages, fantasy experts and sports talent.

NBC’s Alli Sports will provide youth-focused, action-sports video and other content to Yahoo!

“The complementary nature of this partnership is unmatched in digital sports media,” says Mark Lazarus, Chairman, NBC Sports Group. “Through our growing television and digital platforms, the Yahoo! Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events. We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners, and, most importantly, sports fans.”

Yahoo’s Fantasy Platform, Rivals.Com Key to Deal
The Yahoo! Sports fantasy platform will become the exclusive fantasy game provider of NBC Sports’ Rotoworld fantasy news and information site. This will include Yahoo! Sports’ fantasy experiences for football, baseball, hockey, soccer, College Bowl Pick’em and Tourney Pick’em.

The Rivals.com college sports destination will power recruiting and college sporting news for NBCSports.com and the NBC Sports Regional Networks.

“Passionate fans need news and analysis about their favorite teams in real time, and they want access to that information no matter where they are. We’re thrilled to combine Yahoo!’s fantasy offerings, product innovation and editorial authority with NBC’s broadcast coverage of live sports events and award-winning on-air talent. We think our users will love the result,” said Ken Fuchs vice president of Yahoo! Global Media and head of Yahoo! Sports and Games.

The Ad Game
Yahoo! Sports and NBC Sports will also provide scalable advertising solutions to reach audiences through multiplatform opportunities and sponsorships. The alliance will include the following sites: Yahoo! Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks,, Golf Channel.com, Rotoworld.com and Allisports.com. NBCSports.com will continue to provide sports content for NBCNews.com.