Hego Signs Data Collation Contract with German Soccer League Bundesliga

As of the 2013/14 season, Hego Trac AB, along with Opta Sport Daten AG, will be collating the official match data for the Bundesliga and Bundesliga 2.

Hego-Shield---blackThe DFL Deutsche Fußball Liga contracted the two nationally and internationally renowned data providers at the end of an open, transparent, and nondiscriminatory tendering process. Opta Sport Daten AG and Hego Trac AB, operating as a consortium, currently have several Bundesliga clubs on their extensive international client list. The contract with the DFL runs until the end of 2016/17 and the main focus of the assignment will be on the delivery of information for match analysis.

The volume and depth of data to be provided will be the most comprehensive of any such contract in the professional game worldwide, and the package will make additional data and video-based material available to the clubs at no extra cost. Opta will mainly provide match-specific statistics on goals, assists, throw-ins etc., while Hego Trac AB will focus on tracking data such as player movement.

The agreement also gives the consortium non-exclusive rights to market the official Bundesliga and Bundesliga 2 data to the media, betting agencies, clubs and league associations. The DFL first tendered for the collation of official match data in 2011. The underlying aim is to support the professional clubs in their efforts to optimise sporting performance through state-of-the-art analytical methodology.