Super Bowl Ratings Report: Ravens-Niners Posts Third Highest Average Audience, Second Best Fast National Rating
Not surprisingly, CBS scored a gargantuan audience for its coverage of Super Bowl XLVII on Sunday – it just wasn’t quite as gargantuan as last year. The power-outage-fueled Baltimore Ravens-San Francisco 49ers telecast was watched by an average of 108.41 million viewers, making it the third most-watched program in television history (trailing only 111.3 million for XLVI in 2012 and 111.0 million for XLV in 2011). This marks the first time since 2009 that the Super Bowl has not broken the record for most-watched event in American television history.
The game also notched a fast national household rating/share of 46.3/69, making it the second highest-rated Super Bowl (trailing only a 47.0/71 for last year’s Super Bowl) since the record-breaking Chicago-New England Super Bowl matchup in 1986. The HH rating/share peaked at a 50.7/73 with an average of 113.92 million viewers from 10:30-10:47 PM, ET.
In terms of total overall viewers, a record 164.1 million viewers watched all or at least part of the game. That is up 3% from last year’s 159.2 million for Super Bowl XLVI. The total of 164.1 million total viewers is the highest ever, besting 2011’s 162.9 million for Green Bay-Pittsburgh.
Meanwhile, north of the border, Super Bowl XLVII attracted an average audience of 7.33 million viewers on CTV and RDS (CTV: 6.6 million; RDS: 763,000), according to preliminary overnight data from BBM Canada – making it the second most-watched SUPER BOWL ever behind SUPER BOWL XLVI (8.2 million viewers). Overall, more than 18.2 million viewers – or more than one in two Canadians (53.4%) – watched some or all of SUPER BOWL XLVII on CTV or RDS. Audience levels on CTV and RDS peaked during the Super Bowl Halftime Show, as nearly 9.4 million viewers tuned in to see Beyonce perform.
As for all the other screens fans viewed during the game (be it second, third, fourth, or fifth), Trendrr reports that there were 47.67 million instances of social media engagement about the Super Bowl on Sunday, easily shattering last year’s record of 17.4 million interactions on social media for the game. 2011 featured just 3.1 million.
Of course, it’s about more than just the big game these days when it comes to Super Bowl weekend. In that vein, Saturday’s broadcast of NFL Honors on CBS held par with the event’s first outing a year ago on NBC. The show drew a 0.9 in the adult 18-49 ratings, according to Nielsen overnight numbers, matching last year’s score in the demo. Viewership saw 3.54 million people tune in for the annual event.