Orad Drives Real-Time Traffic Updates for Portugal’s GOTV
Orad, a leader in broadcast graphics and platforms; GOTV, a Portuguese graphics software facility; and VANTeC, Orad’s partner and integrator since 1995, have joined forces to provide up-to-the-minute traffic bulletins for prime time television broadcasts, based on Orad’s HDVG+ rendering platform.
Nuno Morais, CEO of GOTV, commented, “By streaming different sources of traffic data into one centrally operated mobility database, we are able to provide clear, precise and extremely accurate traffic news to the Portuguese people. We are proud that Portugal is one of the first European countries able to offer such a service.”
The map-based technology leverages Orad’s HDVG+ rendering platform to clearly illustrate traffic patterns for major travel hubs, providing viewers information on current traffic speeds and events including road construction, accidents, obstacles, and more, using easily identifiable icons. Traffic travel times are constantly updated, ensuring viewers have the latest information to make travel plans. Maps outlining traffic patterns are created in Orad’s 3Designer authoring software.
The smartly constructed application runs on an iPad that communicates via WIFI with Orad’s HDVG+ rendering platform. The application’s back office and user interface is accessed through a standard web browser. The operator can easily see rundowns and organize sequences and more. The visually aesthetic traffic graphics are generated in the system and are displayed in real time.
Ideal for broadcasters worldwide the traffic application can be integrated with any traffic provider.
The Orad-driven traffic solution is also used by Portuguese broadcasters SIC TV and TVI in morning shows, afternoon rush hours, 24-hour news channels, and more.