Denmark’s TV 2 Taps Front Porch Digital for Online Video Delivery Workflow

Front Porch Digital announced that Danish public television station TV 2 has integrated DIVApublish mpx, Front Porch Digital’s software-as-a-service (SaaS) publishing offering, into its video delivery workflow. DIVApublish mpx manages online publication of the broadcaster’s short-form editorial video content, and TV 2 plans to manage delivery of premium content stored in its DIVArchive CSM system in the second phase of implementation. The use of DIVApublish mpx will speed TV 2’s time to market for new online features and functionality, such as Facebook sharing, to give it an edge in the market. TV 2 is Front Porch Digital’s first DIVApublish mpx customer in Europe.

“We had been using our own online video platform that we developed for that purpose years ago, but we couldn’t move the platform forward fast enough to implement the new features and functionality our viewers have come to expect from a company like ours,” said Tenna Gaarde Falkenby, technical lead of TV 2’s online technical team. “We have a long relationship with Front Porch Digital and knew the company had the expertise to help us keep up with — and even get ahead of — market demands.”

Currently, the editorial staff uses TV 2’s own interface for the manual upload of short-form video, including self-produced news content, from a variety of sources. That interface communicates directly with the DIVApublish mpx API, which initiates the online-publication workflow in DIVApublish mpx. DIVApublish mpx, which integrates with TV 2’s chosen ad provider, CDN, and other mechanisms, controls transcoding to multiple formats in order to reach a wide spectrum of devices.

TV 2 plans to link DIVApublish mpx to its extensive DIVArchive CSM system, where its premium content is stored, so that DIVApublish mpx can handle delivery for TV 2’s subscription service, as well. This move will help TV 2 automate the process of publishing media into a premium service and maximize the potential of its archive. TV 2 chose DIVApublish mpx over other online video platforms in part because of its ability to evolve and eventually integrate directly with the archive.

“After talking with other vendors, we found that Front Porch Digital was better able to understand our vision for what we wanted to do in the long term,” Falkenby said. “We needed a system that would evolve over time to match that vision. Front Porch Digital not only got it, but had a platform that was built for it.”

Up and running in about four months, DIVApublish mpx also met the need to match the metadata structure TV 2 had already established in its homegrown system. Matching this structure was a critical item on TV 2’s list of technical criteria.

“TV 2 is a pioneer in online video delivery in Europe, and its decision to implement DIVApublish mpx will help it continue its tradition of innovation in the market,” said Rino Petricola, senior vice president and general manager at Front Porch Digital. “This is the first outside system that TV 2 has integrated into its video delivery workflow. The company recognizes Front Porch Digital’s ability to connect the entire lifecycle of the content and drive more revenue from the archive.”

DIVApublish mpx is fully integrated with Front Porch Digital’s DIVArchive CSM and DIVAdirector media asset management systems, safely and securely extending the digital file-based workflow beyond the enterprise and into distribution channels. It distributes content to countless locations and devices while maximizing marketing results through integration with partners in adware, syndication, analytics, and content delivery.