PERFORM Chooses Dalet for Sports Asset Management

Sports media company PERFORM has selected Dalet Sports Factory as the end-to-end production and media asset management platform for the company’s multimedia sports content production. PERFORM commercialises multimedia sports content across Internet-enabled digital platforms, driving revenues through a mix of content distribution, advertising and sponsorship, and developing subscription platforms.

DaletLogoDalet Sports Factory will provide PERFORM with a flexible MAM underlayer that manages the workflows and content for different kinds of services—from ingest through production to multiplatform distribution and archiving. Dalet Brio servers will also be used for ingest. Several Dalet desktop and web-accessible tools will help streamline the production chain.

“Given that we have one of the leading digital sports rights portfolios in the world, we are continually adding more distribution platforms and services,” says Howard Kitto, CTO, PERFORM. “In the past, we’ve had individual teams handle all the efforts related to each service. The Dalet MAM will allow us to have edit tools and access to media at every desk. Production teams will be able to work more collaboratively to create and distribute content more quickly and efficiently—whether it comes from a live event, our global newsgathering, or our production library.

“Dalet Sports Factory will combine PERFORM’s sports data with metadata management to optimize our content. With our operations spread across the globe, we often need to move files between locations so we really appreciate the remote and multisite capabilities of the system. Dalet Sports Factory will really help PERFORM be more productive.”

Dalet Sports Factory is an open system and provides seamless integrations with broadcast and IT systems, including industry-standard NLEs. PERFORM will use the Dalet Xtend module to easily exchange media and metadata (including parent/child relationships of assets) between the Dalet MAM and NLE systems. In addition to the three Dalet Brio 4 x 1 servers for ingest, other core system components include NetApp storage, Xendata HSM Management Software, Harmonic ProMedia™ Carbon converters, integration with a Qualstar Tape Library as well as integration that pushes content directly to the PERFORM CMS.

“The Dalet MAM is perfectly suited to the ‘content everywhere’ philosophy that is the core of PERFORM’s business,” says Raoul Cospen, director of marketing and business development, Dalet. “The centralized, shared database facilitates workflow collaboration and the MAM handles multiple sports and different workflows simultaneously. Many back office processes can be automated. Precise metadata management also simplifies the handling of different language versions as well as multiplatform distribution. The integrated easy-to-use tools speed the workflow in fast-turnaround situations like sports. Dalet Sports Factory is highly scalable and very adaptable to new platforms and future technologies.”

Sports Factory is built on Dalet’s robust Media Asset Management platform, which provides lifecycle content and metadata management with comprehensive and customizable data schemes that will allow PERFORM to catalogue and distribute multisport, mulilanguage and multi-platform content globally.

Dalet Wins 18 Regional RAI TV Sites with News Pack
The Dalet News Pack product has won the tender issued by RAI, the Italian national broadcaster, for the new, end-to-end production and broadcast system in 18 of its regional sites. Dalet News Pack provides a complete, turnkey solution that includes the Dalet Brio server for ingest and playout as well as optional Dalet software, including a comprehensive newsroom computer system (NRCS), and built-in tools for production and editing. Dalet will deploy the project in concert with two key partners, CVE and MediaPower. A staged rollout is planned with the first installation beginning this fall at Campobasso.

The scope of the project is based on the operational model that each regional site is autonomous. With a mandate to provide regional news and bulletins, each site must have standalone capability so that they can reach the specific regional audiences for any type of local emergency. RAI stated that Dalet News Pack was compliant to the technical specifications of the tender, which aimed to find a very cost-effective solution with all the necessary hardware and the requested easy functionality for journalists at each location to independently produce and broadcast news content. Another benefit is that as each site is deployed, the built-in Dalet media asset management platform and exchange tools allow easy access for journalists in other regions to browse and share content from a centralized content catalogue. So while regional broadcasts remain autonomous, the content can be optimized throughout the entire country.

“Full, fast and easy integration with the enterprise-wide Rai Media Asset Management System (T-Cube / RaiCloud), which is being deployed in the coming months, is surely another great benefit we are expecting from this new strategic business with Dalet,” says Ubaldo Toni, head of television engineering of RAI.

“We’re very pleased that Dalet News Pack will be the end-to-end solution for these 18 RAI sites. News Pack is a value-added package with preconfigured hardware and software that perfectly suits the needs of a mid-size television news operation,” says Massimo Berardi, general manager, Dalet-Italy. “From ingest through news production to playout, streaming and integration with the LTO tape archive, News Pack provides a complete workflow. The openness of the Dalet system also ensures easy integrations with industry-standard IT storage and broadcast equipment.”

In each location, Dalet Brio servers will handle four channels for multiple forms of ingest (feed ingest, VTR, file-based) and four output channels, including A/B roll playout. The Brio, built on standard IT hardware, delivers rock-solid performance. It supports SD and HD ingest and playout in multiple and mixed formats, including P2 and XDCAM and many others. As content is ingested, Dalet automatically creates proxy versions, which users can immediately access via Dalet client workstations and via the web using Dalet WebSpace. Each of the regional sites has approximately 20 journalists who will be working with Dalet content creation tools, including desktop video editing, rundown management and playout. A Dalet plug-in provides a simple MOS integration with RAI’s existing iNEWS system. In addition, Dalet Xtend modules facilitate media and metadata exchanges with NLE’s when high-end craft editing is needed. Dalet OnAir supports playout in manual or automated mode.