Fox Sports Australia Taps never.no for New Social-TV Initiatives
The never.no team has announced its partnership with Fox Sports Australia. The beginning of 2014 will see the company launch exciting new social TV initiatives with the team at Fox Sports.
Jaron Millner, VP APAC of never.no held a pre-launch event this week to give Fox Sports News, Sports Production, and Social Media departments an intro to the never.no platform. “Fox Sports is an innovative player in the market that not only captures a unique audience,” he said, “but is transforming the viewing experience and we are proud to be a partner in that transformation.”
Gary Burchett, Head of Sports News, said “This is our future. We want our audience to be more engaged, to be more involved, and never.no will enable us to do that.”
The partnership will involve integration social content into Fox Sports’ core programming to create enhanced levels of engagement for their viewers.