Bloomberg Sports, OneTwoSee Partner to Bring Advanced Fan Engagement to Smart TV
Bloomberg Sports announced an expanded partnership with Multiplatform Fan Engagement innovator OneTwoSee. The companies will work together to develop real-time applications for Smart TVs that expand and enhance the broadcast viewing experience for sports audiences and fans.
The partnership announcement was made at International CES 2014, where the application is being demonstrated for the first time in conjunction with LG Electronics on LG’s new webOS Smart TV platform.
“This latest project with OneTwoSee integrates advanced analytics into the broadcast experience for sports fans in a way that is fun, informational and unobtrusive. Most importantly, it is the kind of added content that fans crave,” said Bill Squadron, President of Bloomberg Sports. “We think this will be a game-changer in the way we engage with fans who want more granular information and analytics at their fingertips.”
The collaboration comes as consumers flock to Smart TVs with internet connectivity and embedded applications. With this new application, which is included free of charge on new LG Smart TV platforms, Bloomberg Sports and OneTwoSee aim to leverage the interactivity of connected TVs with traditional broadcast video to bring sports fans an experience that marries the best of ‘lean-back’ television viewing and ‘lean-forward’ internet consumption.
The Bloomberg-OneTwoSee partnership has focused on creating new display formats that render highly engaging data and graphics alongside a traditional sports broadcast. The application can be displayed to the side and / or bottom of the broadcast video with interactive and complementary content that develops in real time during the course of a game. These elements bring game day statistics and sports analysis together to create a seamless user experience.
Speaking on the partnership, Chris Reynolds, CEO of OneTwoSee stated, “We’re incredibly excited to partner with a world-class organization like Bloomberg Sports and showcase our premiere integration at CES with LG. OneTwoSee is committed to bringing exceptionally novel and interactive experiences to sports fans across screens. This partnership sets a new precedent for the future of Smart TV and will create new levels of depth and enjoyment to the sports viewing experience.”
The demonstration of the application at International CES 2014 highlights the ability for Smart TV users to view live baseball action while interacting with stunning on-screen graphics, including elements linked to real-time player stats, pitching and hitting probabilities, on-base percentages and other advanced analytics.