Technology Hasn't Hurt TV, Says US Exec
au.news.yahoo.com asks: Remember when Big Brother first hit the airwaves and everyone was despairing that cheap reality TV shows would mean the end of quality TV drama?
It never quite happened, and the man at the controls of one of the world’s biggest TV drama factories says it’s not likely to happen in the future either.
Paul Lee, president of the US television giant ABC Entertainment, says the future of television cannot be dumb, because in an age where shows live or die by their Twitter buzz and Facebook following, only the smart will survive.
Disney-owned ABC Entertainment is responsible for global television hits including Marvel’s Agents of S.H.I.E.L.D., Scandal and Revenge.
Broadcast television has never had more to compete with: pay TV, streaming movies on demand, YouTube and social media, but Mr Lee says TV has changed and social media is actually key to its survival.