Phizzle, InStadium Partner to Tackle Fan Experience at Sports Venues
Phizzle, a technology company specializing in sports fan engagement, and InStadium, the creator of the nation’s only game-day sports venue video network, announced a partnership to focus on elevating fan engagement and experiences in sports venues nationwide.
The partnership will combine audio, digital and mobile touch points to deliver more impactful experiences to audiences on game day. Fans will engage via mobile through digital publishing channels, capturing live fan feedback, real-time ad campaign performance indicators, and a never-before-seen “profile of the fan.” The result: enhanced fan loyalty to teams and better results for sponsors. The platform will leverage fan data gathered from stadium systems, smart phones and external sources to personalize fan experiences and integrate native advertising from brands in real time.
“We have been searching for the right mobile tool to bridge the gap between our video programming and fans in seats,” stated Barrett Davie, InStadium EVP and Founder. “Over 80% of fans come to games with smartphones in hand. Phizzle gives us a platform to engage fans, improve the game day fan experiences, add value for our team partners and brand advertisers.”
Both companies believe that America’s sporting venues offer the opportunity to provide audiences with the ultimate entertainment experience, brands with the most effective marketing channel available today, and teams with significant avenues for growth in their business models.
Fan profiles will originate from aggregated data acquired from online, social channels and mobile interactions. InStadium’s sports video network reaches up to 20 million adults every month, and is among the early adopters to use Phizzle’s FanTracker® solution, which automates the convergence of data from various sources into a single profile.
With Phizzle, InStadium has a SaaS platform that offers multi-channel access to capture fan interactions, organize all sources of data on a fan into a single, transparent record, deliver reporting capabilities to gain actionable insights and proactively engage these fans with relevant information and targeted brands.
After the initial implementation, InStadium plans to offer Phizzle’s suite of pre-configured integrations to its team partners, providing an opportunity to link all of their network partners’ third party systems into the Phizzle Platform, such as Point-of-Sale systems, ticketing providers, CRM systems and other key applications.
This summer, InStadium will debut a pre-game show across its network of 450 U.S. stadiums.. The video show will entertain the 128 million+ Americans who attend MLB, MiLB, NBA, NFL, NHL, NCAA football and basketball games each year. The show will include mobile and social extensions powered by Phizzle, as well as deep sponsor integration from some of the biggest brands in the world.
“We believe that smart phones will allow teams to personalize fan experiences, but there’s some work to do first.” said Pat Coyle, InStadium’s Vice President of Audience Platforms. “We’re designing an experience automation platform, and Phizzle’s solution is a layer in our stack.”
“We are pleased to be official partners with InStadium. They have built an incredible network of stadiums and arenas and have continually delivered value to teams and advertisers,” said Ben Davis, CEO of Phizzle. “InStadium will be able to provide their clients and partners with insightful detail on fan behavior, while creating a fan experience leveraging all available digital touchpoints. Speed to market has never been more critical, as today’s connected sports fans demand highly rich, highly personal experiences wherever they are and on whatever device they use.”