Brightcove Launches Gallery, Video Marketing Suite
Brightcove introduced Brightcove Gallery, a new solution that enables marketers to easily create immersive video portal experiences designed to deliver impressive marketing results, and the Brightcove Video Marketing Suite to help marketers drive awareness, engagement and conversion with video.
Brightcove Gallery enables marketers to create engaging video portal experiences with proven best practices for SEO, responsive design, social sharing and conversion all in a single solution that can be implemented and updated in just minutes.
“Video is a primary tool in online marketing strategies to engage customers, build brand awareness and drive conversions,” said Steve Rotter, vice president of marketing at Brightcove. “As marketers bring more and more video content online, they need solutions to be able to publish and distribute their fast-growing video libraries to their website and ensure they can reach audiences on any device. With Gallery, the possibilities are endless — marketers can create their own video channel, launch a product showcase or build an event microsite in a matter of minutes.”
Nucleus Research, a global provider of investigative, case-based technology research recently completed a benefits study which concluded that a major technology vendor has been able to increase the amount of time users spend on its website by almost 100%, as well as increase the number of product demo requests, by deploying a Brightcove-powered video portal.
Part of the Brightcove Video Marketing Suite (see separate release), Gallery enables marketers to create immersive video portal experiences with proven best practices for SEO, responsive design, social sharing and conversion all in a single solution that can be implemented and updated in just minutes. With Gallery, marketers can create their own video channel, launch product showcases, build event microsites, or engage customers with a video support center by taking advantage a range of templates, layouts and color combinations to create their perfect portal experience.
The Brightcove Video Marketing Suite is a comprehensive suite of technologies built for the needs of the modern marketer, combining industry-leading video management, marketing and analytics to help brands maximize the reach and ROI of their video campaigns with a single solution.
“The digital marketing space is evolving and expanding rapidly, with marketing budgets reallocated from traditional advertising models to experience and content-driven marketing,” said Rotter. “Brands are becoming digital publishers, creating original content to attract and retain customers, and video is a crucial part of their marketing mix. With today’s announcement, Brightcove is making it easy for marketers to utilize video as part of larger campaigns with a single, unified interface that supports new discovery, delivery and conversion models.”
Video has quickly risen to be one of the most critical components of the marketing mix. This dramatic growth has been driven largely by the global shift in audience consumption patterns from text to rich media, the disruptive changes in buyer behavior toward a self-directed, content-driven buyer experience, as well as an explosion of technologies focused on supporting marketing’s new role as the primary driver of digital demand. As a result, today’s digital marketers need integrated, interoperable solutions to help drive all of their content marketing and demand generation activities.
The Brightcove Video Marketing Suite addresses this need by providing a comprehensive suite of video technologies that combine industry-leading video solutions to help marketers maximize ROI. The Video Marketing Suite consists of the Brightcove Video Cloud online video platform and Video Cloud Live, Brightcove Gallery, and a number of marketing automation software integrations, including a new Brightcove Cloud Component for Oracle Eloqua.