SnappyTV Enables Content Owners To Connect With Fans During Big Moments
The Sports Video Group is pleased to welcome SnappyTV as a corporate sponsor. Headquartered in San Francisco, SnappyTV is a cloud-based video-publishing and -distribution platform that makes it simple for media companies and content owners to instantly create and share highlights from live broadcasts and publish them across the Web, mobile, and social media in real time.
“More than any other sports franchise, college sports fans are all over the world, and some [are] the most dedicated fans who follow their teams passionately,” says Mike Folgner, co-founder/CEO, SnappyTV. “Conferences and leagues want to share highlights from the biggest events with fans and followers as they are happening, and, with SnappyTV, they can instantly edit and distribute content to social media. SVG is allowing us to broaden our reach within the college community to help get SnappyTV into the social streams of more schools.”
The company works with several well-known sports brands, providing its instant-highlight–editing and –publishing services. During March Madness, Snappy powered instant highlights within Turner Sports’ March Madness Live app, allowing editors to share to social media the video from games as they were happening .
SnappyTV also partnered with Canadian broadcaster CBC to amplify the 2014 Stanley Cup Playoffs. SnappyTV allows CBC’s official @hockeynight Twitter account to post game highlights and GIFs as they happen.
When big moments happen during sports events — from a spectacular slam dunk during March Madness to an overtime goal during the NHL Stanley Cup Playoffs — people talk about them on social media. Content owners — including sports leagues, conferences, and media companies — want to engage with fans and followers around these moments, and video is the best way to do this. SnappyTV provides an easy solution for content owners to instantly create clips, highlight reels, full digital segments, GIFs, photos, and memes in real time and publish instantly, when engagement is at its highest.
Major television networks and sports leagues — Pac-12, Big 10, Big West, NBA, Fox Sports, NBC Sports, NASCAR, Universal Sports, and more — are using SnappyTV’s real-time publishing platform to change the way audiences engage with and talk about live games, matches, races, and tournaments by integrating video clips with social conversations.