AT&T U-verse Brings Fans Inside the Game With New ‘Talk Back’ Interactive Feature
AT&T U-verse has launched a new interactive second screen feature – Talk Back – that allows viewers to engage with experts and major personalities during select TV events. Using the U-verse App for Tablet or www.att.com/talkback, viewers can submit questions and watch live as notable personalities answer them live via streaming video during major TV events. Talk Back users type their questions in a text field on the feature’s screen, then watch a live video stream as the notables answer their questions.
Football fans will be the first to benefit from the feature, with college football notables including former SEC players, coaches and media personalities chatting with fans during a live football game. Talk Back users can ask a question during a select college football game via the U-verse App for Tablet, Uverse.com or on www.att.com/talkback and watch live as SEC personalities answer. The first Talk Back session is scheduled for Oct. 11 during the Alabama vs. Arkansas game and will feature Felix Jones and John Parker Wilson.
View a demo of Talk Back here.
“AT&T U-verse is providing a TV-watching experience unlike any other provider,” says Mel Coker, CMO, AT&T Home Solutions. “It’s always been our mission to provide customers with an interactive experience, and with Talk Back, you’re not just a spectator—you’re part of the action.”