Turner Sports’ Social Media Surges, Thanks to NBA Season Debut
Turner Sports scored a social media spike with the tip-off of the NBA season, revealing that its social accounts for NBA Digital and NBA on TNT reached 46 million fans and followers across NBA TV, NBA.com, and NBA on TNT Facebook and Twitter pages.
On Thursday, Oct. 30, social content from a pair of marquee NBA doubleheaders, a special live concert featuring Kendrick Lamar and Imagine Dragons,and an on-site fan activation in Cleveland reached more than 33 million fans and followers. Highlights of the top performing posts include Lebron James’ entrance into the Quicken Loans Arena and New York Knicks forward Carmelo Anthony’s clutch shot within the last 30 seconds of Thursday’s game against the Cleveland Cavaliers.
Through Thursday, Oct. 30, Turner Sports’ NBA managed social properties now have more than 11.1 million fans and followers combined across Facebook, Twitter and Instagram, a 138% increase from the same time period last year.
NBA TV’s Tuesday night doubleheader — Houston vs. Miami; Cleveland vs. Portland – averaged 724,000 total viewers, up 129% over both last year’s comparable Tuesday coverage and the network’s regular season average viewership during the 2013-14 season. Last night’s NBA TV Fan Night telecast featuring the Cavs vs. Trail Blazers averaged 836,000 total viewers to rank as the network’s second most-viewed Fan Night telecast and third most-viewed regular season game of all time. The telecast peaked with an average of one million total viewers from 10:45-11 p.m. ET.
NBA TV is averaging 487,000 total viewers through five game telecasts, up 23% over the same period last season.