NBC To Rely on Avid for Super Bowl XLIX

NBC Sports will rely heavily on Avid’s MediaCentral Platform for coverage of Super Bowl XLIX in Phoenix, building on previous success with the workflow for the Olympics, NHL coverage, Formula 1, and more.

NBC Sports is setting up two remote-production facilities: one at the University of Phoenix stadium, where Super Bowl XLIX will be played, and another at Block 23, a cutting-edge media center in downtown Phoenix that will host a variety of NBC Sports Group programming during the week of the game.

Each location is outfitted with Avid Media Composer editing stations and shared storage solutions integrated with Avid’s media-asset–management (MAM) systems.

“With Avid Everywhere, large-scale remote productions like the Super Bowl become location-free,” says Jim Miles, director of digital workflow systems, NBC Sports Group. “We can now do production in real time by tying together multiple locations and people all over the map. By combining Avid asset management, editing, and storage solutions with third-party systems, we’re pushing the edge of remote production and creating a tightly integrated environment that helps us meet the needs of one of the world’s top sporting productions.”

Along with third-party WAN acceleration technology, the remote teams are able to leverage the production infrastructure at NBC Sports Group’s International Broadcast Center in Stamford, CT—including a multi-petabyte media archive that encompasses several decades of content.

“Using the Avid MediaCentral Platform, we are able to produce an incredibly large amount of content,” says Darryl Jefferson, VP of post and digital workflow, NBC Sports and Olympics. “By allowing everyone to access archived media wherever they are, we are significantly expanding the capacity of our production.”

During the week before Super Bowl XLIX, the Avid MediaCentral Platform will help NBC broadcast several highly rated programs from downtown Phoenix. Specifically, with the platform’s MAM and remote-collaboration capabilities, production teams in Phoenix will be able to collaborate in real time with producers and editors in Stamford, more than 2,500 miles away. This workflow will greatly accelerate productivity and enable NBC to generate the large amounts of content needed during Super Bowl Week.

“The Super Bowl is among the most-watched live broadcast-television events in the world, and we’re thrilled that NBC has embraced Avid Everywhere to power its operations,” says Louis Hernandez Jr., chairman/president/CEO, Avid. “With the Avid MediaCentral Platform, we are working hand-in-hand with NBC to provide the highest levels of collaboration, support, efficiency, and integration that are critical to producing such a high-profile broadcast.”