Kraft Sports Productions Takes Fans Behind the Scenes With Dejero

Kraft Sports Productions and Thistle Communications used the Dejero LIVE+ portable transmitters to send video back to the Boston production facility during coverage of the professional American football season.

Kraft Sports Productions manages all video for a professional football team each week. In concert with partner Thistle Communications, which provides transmission and engineering support, Kraft crews follow and gather footage for the team leading up to and immediately following the game. The footage is used in productions such as team-specific pre- and postgame shows for TV and Web audiences.

Equipped with only the LIVE+ mobile transmitter and an HD camera, Kraft’s production crews can go anywhere the team goes to capture player and coach interviews, pre- and postgame press conferences, live reporter Q&A’s with fans, practice and locker room coverage, and more. The LIVE+ mobile transmitter encodes and transmits live or prerecorded high-quality HD or SD video using any combination of 3G/4G/LTE cellular networks, Wi-Fi, Ethernet, or satellite links from any location. The transmitter’s adaptive bit rate bonded cellular encoding combines available cell and wireless networks to ensure reliable high-bandwidth transmission of the HD video.

“Die-hard fans in today’s world of instantaneous broadcasting want up-to-the-minute information about their favorite teams,” says Brian Cram, CEO of Dejero. “Using LIVE+ mobile transmitters, Kraft Sports Productions and Thistle Communications worked together to deliver dynamic content to viewers, providing a unique experience that every football fan now wants.”