From Creation to Distribution, Avid Focuses on Entire Media Value Chain

The Sports Video Group is pleased to welcome Avid as a premier sponsor. Headquartered in Burlington, MA, Avid led the charge to non-linear editing 25 years ago and has become the leading provider of audio and video technology for media organizations and independent professionals.

With Avid Everywhere, the company addresses the entire media value chain — from the way media is created and managed to the methods used to monetize, distribute, and track content — enabling broadcast, video, and audio professionals to connect with their audiences in more-powerful, -efficient, -collaborative, and -profitable ways.

Bringing Avid Everywhere to life, the Avid MediaCentral Platform is the foundation of the company’s open, extensible, and customizable media-production environment. It streamlines and simplifies workflows by tightly integrating all products and services that run on top of it, enabling customers to create, deliver, and monetize content in smarter, faster, and easier ways — with whichever Avid or third-party solutions they use.

“With Avid Everywhere, we give sports organizations tightly integrated workflows — from creation to monetization — to protect and optimize their media assets, streamline production and distribution, and create an engaging fan experience,” says SVP/Chief Marketing Officer Jennifer Smith. “SVG’s strong relationships with the sports-technology community will enable us to improve engagement with sports organizations and understand their unique needs and challenges.”

Based on the MediaCentral Platform, Artist Suite, Media Suite, Storage Suite, and marketplace solutions give customers all the tools they need to create, manage, store, distribute, and monetize content.

Artist Suite creative tools for audio, video, and live sound production include Pro Tools digital audio workstations and Media Composer video editing, as well as award-winning control surfaces and live sound systems.

Media Suite solutions help customers manage, protect, distribute, and monetize their media, including iNEWS newsroom management, Interplay asset-management systems, and Media | Distribute multiplatform distribution.

Storage Suite solutions for media ingest, storage, and playout include ISIS online and nearline shared storage, the AirSpeed 5000 ingest/playout server, and FastBreak broadcast automation.

NBC Sports embraced Avid Everywhere this year and implemented a fully integrated Avid MediaCentral Platform workflow for its broadcast of Super Bowl XLIX in Phoenix. This large-scale remote-production workflow — which NBC Sports also uses for coverage of the Olympics, NASCAR, NHL, Formula 1, English Premier League, and other top events — facilitated remote collaboration and increased production by more than 30%.

During the week before Super Bowl XLIX, the Avid MediaCentral Platform helped NBC broadcast several highly rated programs from downtown Phoenix. Specifically, the platform’s media-asset–management and remote-collaboration capabilities enabled production teams in Phoenix to collaborate in real time with producers and editors in NBC Sports’ Stamford, CT, facility more than 2,500 miles away.