Piksel Launches Consumer Insights Service With Strategy Analytics
Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, announced the launch of its Consumer Insights service in partnership with international analyst firm Strategy Analytics. The service gives Piksel customers the tools to understand consumer behaviors and choices around content so they can create robust and profitable service offerings.
The service forms the third part of Piksel’s Strategic Services Business Unit, which also includes the company’s business modeling service and its content acquisition arm. Piksel’s business modeling tool calculates the most sustainable monetization strategies available to companies wishing to launch OTT (over-the-top) services, on a bespoke basis. The Piksel content acquisition service completes a full “procurement to playout” solution, helping companies identify what their content needs are before going on to broker those specific deals with content owners on their behalf.
“Strategy Analytics is delighted to be working exclusively with Piksel to offer our research services. Piksel’s interest in its clients’ ongoing business success sets them apart as a company, and strengthens its leadership in online video,” said David Mercer, Principal Analyst at Strategy Analytics. Arleen Macaraeg-Denque, VP of Consumer Insights Practice at Strategy Analytics, commented: “It is becoming increasingly apparent that today’s subscribers are not prepared to pay for content that they don’t want. Piksel’s Consumer Insights service helps OTT providers overcome these challenges by reducing the risk of bringing to market an unattractive content offering.”
Strategy Analytics utilizes a research technique called Discrete Choice Modeling (DCM) to assess consumer demand for a set of products or services, based on a number of key purchase considerations. The DCM research simulates a shopping situation, surveying consumers’ interest in a series of “what-if” scenarios based on factors such as video content type, payment plan options, subscription price, and acceptance of advertising. Piksel and Strategy Analytics have launched its first DCM research and will share some of the study highlights at the 2015 NAB Show, Las Vegas, April 11 – 16.
Fabrice Hamaide, Chief Financial Officer, Piksel, commented: “Through our partnership with Strategy Analytics, Piksel is now able to provide companies with invaluable data around what consumers actually want from their content services. This type of insight is of paramount importance at a time when consumer demands are dictating the way the video industry is evolving. Companies that wish to leverage the opportunities of a burgeoning OTT market cannot do so successfully unless they understand the preferences of their audiences.”
Piksel’s Strategic Services Business Unit sits alongside its Professional Services and Managed Services capabilities. The company has a longstanding heritage in delivering professional and managed services to its broadcast, cable and online video customers and is committed to offering a services-led approach in order to help OTT providers thrive in the new connected era of video. Its triumvirate of services capabilities is truly end-to-end:
- Strategic Services – identifying the services that will succeed through a trio of powerful modeling tools
- Professional Services – bringing those services to market
- Managed Services –maintaining those services at optimal quality 24/7