B&H Photo-Video Joins CE Week to Educate Consumers About New CE Devices
CE Week, (June 22-26, 2015), New York City’s largest new technology showcase and the CE industry’s summer preview for technology and consumer electronics, announced a strategic consumer marketing alliance with the country’s largest consumer and professional technology retailer, B&H Photo-Video. With millions of buyers worldwide, B&H’s extensive consumer marketing during that week will focus on the innovations being introduced during CE Week Exhibits (June 24-25).
“B&H Photo is the dominant retail force in NYC and this alliance we will create a direct link between the CE Week exhibit floor and buyers of the latest new technologies worldwide,” said Eric Schwartz, President of CTPG and Executive Producer of CE Week.
The program includes the following:
- B&H Photo-Video Named Official Sponsor of CE Week TV: As such, B&H experts will join the broadcast team with their on the floor analysis, which will be streamed worldwide via CE Week and B&H Photo social media channels.
- B&H Photo-Video Official Opening Night Party: On the evening of June 23, press, social media influencers, industry VIPs and CE Week exhibitors will be invited to a gala party at B&H Photo-Video’s SuperStore on 34th Street and 9th Avenue to celebrate CE Week in NYC.
- B&H Photo-Video To Offer CE Week Specials in June 22-26 Advertising: Millions of consumers will learn about CE Week and its exhibitors through branded advertising and promotions by B&H all week long.
“New York City is our home and we’re committed to driving awareness about the latest technologies to our customers,” said B&H’s Henry Posner. “Our consumer education expertise will help CE Week deliver millions of buyers with the information they need to make the right buying choice. Today’s consumer technology buyer is thirsty for new product news and we’re proud to be the trusted voice they turn to for recommendations, value and advice.”