ChyronHego Launches SHOUT Metrics for Point-and-Click Social Media Polling
ChyronHego launched of SHOUT Metrics, an all-new extension for the company’s SHOUT social media application. SHOUT Metrics provides broadcasters with deep and rich data analysis on Twitter data feeds — for instance, the number of Tweets per second during a specific news segment, an audience poll on a local or national political race, or a live sports event.
“In today’s instantaneous, ‘always online’ world of social media, broadcasters are in a unique position to gain insight into what is resonating with their audiences,” says Johan Apel, president and CEO, ChyronHego. “With SHOUT, broadcasters have a powerful yet easy-to-use tool for airing social media conversations quickly and creating instant buzz around a broadcast. And now, with SHOUT Metrics, producers, reporters, and other social media curators can normalize Twitter data to engage fans in real time or simply learn more about viewer demographics.”
Ideal for news, sports, and entertainment, SHOUT is ChyronHego’s easy-to-use social media editor that works with any of the company’s graphics systems — including the Lyric graphics creation and playout solution — to build online communities from Twitter, Facebook, Instagram, Youtoo, and RSS feeds. In addition, Mass Relevance subscribers can insert data streams directly into SHOUT. Designed especially for Twitter, SHOUT Metrics normalizes Twitter data for visualization using ChyronHego’s Advanced Data Object. Simply by pointing and clicking, users can easily link the Twitter data to Lyric scenes to create compelling graphs and charts without the need for scripting.
SHOUT Metrics’ power can also be tapped outside of Twitter. Users can create customized manual campaigns, using their own polling data, to quickly visualize charts and graphs in real time.