Pronology Streamlines Production Process With Asset-Management Tools

The Sports Video Group is pleased to welcome Pronology as a corporate sponsor. Pronology’s digital-asset–management tools simplify the tasks of content creation and distribution for today’s file-based workflows by offering a single platform that unifies the production process from acquisition to archive.

“Pronology is very pleased to be joining SVG, as it is the ideal community to reach high-end sports-production users,” says co-founder Michael Shore. “We look forward to discussing current and future industry trends and learning from the members about their current issues, future goals, and how Pronology can help solve their problems.”

According to the company, Pronology allows an unlimited number of users to simultaneously and remotely acquire, manage, approve, log, distribute, transcode, and archive content using a standard Web browser. Its user-friendly interface and format-agnostic infrastructure offer an all-in-one solution, while providing the flexibility necessary to accommodate a wide range of workflows.

Pronology works with customers’ existing hardware infrastructure, accommodating single- or multiple-camera, studio, or remote production. The platform allows users to view, log and sub-clip live proxies of recordings in progress, create proxies from imported material, and “normalize” all in-bound assets to a house format. This is accomplished without the need to license and configure external transcoding software.

Pronology’s MAM platform was recently deployed during the FIFA Women’s World Cup Canada 2015 to manage the multiple locations between the events and broadcast facilities in Canada and the edit facilities located in the U.S. In addition, Pronology is regularly used as part of One World Sports’ daily workflow.