Snell Advanced Media Hires Felipe Andrade as Regional Sales Director, Brazil

Snell Advanced Media (SAM) has announced that Felipe Andrade has joined the company as Regional Sales Director, Brazil. Andrade is the fourth addition to the very important Latin American region and demonstrates the company’s continued commitment to the market.

Andrade joins the company after 22 years in the industry with successful roles most recently at Avid Technologies, and prior to that Grass Valley (15 years) and Sony (5 years). He is based in Sao Paulo and responsible for all business activities in Brazil, which includes direct engagement with key customers, management of the channel partner network and system integrators, and development of new markets.

“We are excited to have Felipe join the Latin American team as he brings a strong technical and commercial background, and experience managing channel partners,” says Rafael Castillo, Vice President of Latin America. “Felipe has strong relationships with many key customers inside and outside of Brazil, which allows us to drive higher levels of business,”

The Latin American region continues to provide significant opportunities for the company as it expands its presence and brings its full portfolio to regional customers, with Brazil being a key contributor to success in the region.