MLBAM Expands Partnership With SendtoNews

SendtoNews has expanded its multi-faceted, multi-year agreement with MLB Advanced Media (MLBAM) to include exclusive distribution of local media specific syndication of Major League Baseball and Minor League Baseball short-form digital video content beginning in 2016.

mlbam logoAs per the agreement’s terms for 2016-2018, SendtoNews will have exclusive distribution rights for the digital syndication of MLB game highlights, interviews, top plays and other MLB-related video to local news websites throughout the United States and Canada. In addition, the syndication agreement also includes archived content, long-form original programming and global rights for the distribution of MiLB short-form digital video content.

“MLBAM has been a wonderful partner over the past two seasons and we’re very pleased to be taking our partnership to a new level,” commented SendtoNews Exec Chair Matthew Watson. “Our digital news network is trending to 130m monthly viewership and MLB game highlights have been a key to that growth.”

“Expanding our successful partnership with SendtoNews is important to drive targeted reach of baseball across leading online news destinations,” said Kenny Gersh, EVP, Business, MLBAM. “SendtoNews’ scale and deep relationships with local media partners continues to help us accomplish this.”