Internation Tennis Federation Extends Agreement With Sportradar
The International Tennis Federation has extended its agreement with Sportradar AG for ITF Official Data for an additional five years through 2021, following a global tender process that attracted significant market interest.
Under the terms of the new deal, Sportradar, a leader in sports data and digital content, will continue as the ITF’s official data rights partner for the ITF Pro Circuit, and Davis Cup and Fed Cup by BNP Paribas, and will remain the preferred streaming partner for a range of ITF Pro Circuit events. The recent successful launch of the ITF Pro Circuit app is just one of the joint initiatives of the ITF and Sportradar, allowing fans to closely follow Pro Circuit events around the world through live scoring information and live streaming.
ITF President David Haggerty said: “Sportradar AG has been an excellent partner for the ITF, allowing us to increase the fan base for the ITF Pro Circuit as well as our flagship competitions, Davis Cup and Fed Cup by BNP Paribas. We have worked together extremely well since our partnership began four years ago, and look forward to working with Sportradar over the coming years to further grow fan, media and market interest in the official data from our competitions.”
Sportradar CEO Carsten Koerl said: “We are very pleased to continue our partnership with the ITF. The last four years have been incredibly fruitful: we have developed a new market for our clients and partners and we have also boosted the commercial value of the ITF’s live data and existing digital products. I am excited about the coming years which will see us develop even more outstanding solutions maximizing the live data, video coverage and digital services for tennis enthusiasts all around the world.”
In addition to the live coverage of over 50,000 ITF matches per year through Sportradar’s umpire technology, Sportradar will also increase the live streaming coverage together with the ITF’s National Federations. A newly developed ITF Media Platform will bring the digital content as close to the fans as possible, giving them the opportunity to follow more tennis action than ever before and generating new ways for the ITF to increase its commercial value.
The data Sportradar has collected and processed for the ITF since 2012 has helped to support the ITF’s internal integrity processes. Furthermore, the speed and accuracy of Sportradar’s official data collection and processing has also impeded those who have sought to collect, disseminate and use unauthorized data.