WWE Names John Brody EVP, Global Sales & Partnerships
WWE appointed John Brody as Executive Vice President, Global Sales & Partnerships. Brody, who previously held senior leadership roles with the National Football League, Wasserman Media Group, Major League Baseball, and the Boston Celtics, will report directly to WWE Chief Revenue & Marketing Officer, Michelle D. Wilson.
As head of WWE’s Global Sales & Partnerships division, Brody will be a key member of the company’s senior management team, responsible for providing strategic vision for WWE’s sales operation on a global basis while expanding WWE’s media partnerships.
“John is a recognized leader within the sports and entertainment marketplace, and I am thrilled to have him join WWE,” said Wilson. “Given the global opportunities for partners to engage with our massive fan base across TV, digital and social platforms, I’m confident that John will be successful in growing this line of our business.”
Prior to joining WWE, Brody was the NFL’s Senior Vice President of Sponsorship and Media Sales where he oversaw Sponsorship Business Development, Partnership Management, Television Sales, Digital/Mobile Sales and Media Planning.
Brody also led all global partnership and business development efforts for Wasserman Media Group. As President of Global Partnership and Business Development and a member of the executive management team, Brody’s experience added significant value, where he helped close the iconic naming rights deal between MetLife and the New Meadowlands Stadium.
Brody spent more than 12 years at Major League Baseball, the last seven as Senior Vice President of Corporate Sales and Marketing overseeing MLB’s sales efforts. In this role, Brody secured partnerships with blue chip global brands including, Anheuser-Busch, Bank of America, General Motors, MasterCard, Pepsi, State Farm and Taco Bell.
He is a three-time winner of Sports Business Journal’s 40 Under 40 Award, and member of the publication’s Hall of Fame. Brody is an honors graduate of Tufts University where he earned a Bachelor of Arts degree in political science in 1995.