Cobalt Digital Hires Cris Garcia as West Coast Sales Manager

Cobalt Digital has hired Cris Garcia as western U.S. sales manager. Based in southern California, Garcia is a 14-year veteran of the broadcast technology industry with a strong background in sales management and extensive knowledge of broadcasters in the region. Previously, he held sales and marketing, product management, and business development positions with Astro, Evertz, and EVS.

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Cris Garcia

Jesse Foster, who served in this position for four years, has been promoted to director of products and business development. In his new role, he will focus on product management and support for the global sales team.

“These are very positive developments for Cobalt and will allow our company to expand its sales capabilities with added technical oversight for product knowledge and development,” says Bob McAlpine, EVP Global Sales and Marketing, Cobalt Digital.