Said Bacho Joins SAM as Chief Business Development and Marketing Officer

SAM has announced that Said Bacho has joined the company as Chief Business Development and Marketing Officer, effective immediately. 

bachoA well-connected and respected broadcast media industry executive, Bacho’s career has been focused on strengthening business in developed and emerging markets in EMEA, as well as delivering sustained profitable growth and developing new accounts and channel partners across live production, production, editing and finishing, playout and delivery, infrastructure, and image processing environments.

“Said brings a wealth of industry knowledge and experience to SAM and will play a key role in continuing the transformation of our organization,” says CEO Tim Thorsteinson. “Said is a leading figure in the industry and will bring valuable market insights to SAM.”

Having previously worked with Grass Valley and Harris Broadcast (now Imagine Communications and GatesAir), Bacho has unrivalled knowledge of more than 30 countries across Eurasia, North Africa, the Gulf, CIS, and Indian subcontinent.

“I’m really looking forward to working with SAM,” says Bacho. “The considerable new product launches we are witnessing at NAB, combined with the recent changes in senior leadership, together with the commitment from the Board, are inspiring. This is a great time to be joining SAM.”

Prior to Harris, Bacho managed Pinnacle Systems / Avid business in MENA from 2000 to 2005, and worked at TekVideo and Future Television in sales and technical management roles respectively from 1993 to 2000.

He completed the Executive Education Program at the University of Virginia’s Darden School of Business and holds a Bachelor of Electrical Engineering (BEE) from the American University of Beirut.