IBC 2016: Telestream puts focus on live streaming, Vantage, and the cloud
Telestream (stand 7.G30), a provider of digital media tools and workflow solutions, will use IBC 2016 to showcase scalable broadcast quality live streaming solutions, strategic advances in video encoding and transcoding systems, and the latest developments in Cloud-based enterprise services.
At IBC, Telestream will introduce to the European market Lightspeed Live Stream which brings broadcasts and OTT together in the live space. Lightspeed Live Stream is the company’s enterprise-scale live streaming platform, developed to provide fully produced, high value, premium content OTT to end users watching on their device of choice.
Another European first for IBC is Lightspeed Live Capture, which provides encoding of real-time SD, HD and UHD into all of the common high-quality mezzanine formats in use worldwide, while simultaneously supplying a streaming proxy for each channel being processed. This integrated hardware and software appliance combines multiple CPU and GPU cores as well as targeted ASIC CODEC acceleration to deliver flexible and efficient encoding performance.
But Telestream’s view of the market is not just about the big events. Telestream Wirecast offers production capability and streaming for a broad diversity of events, leveraging Facebook, YouTube and other streaming platforms to create compelling streamed data.
Telestream’s focus on the live streaming space dates back to 2004, and centers on three core competencies: encoding and transcoding, including media compression for video and audio; partner integrations that enable best-of-breed workflows; and commercial live-streaming expertise.
Telestream Vantage: media processing & workflow automation in a multi-platform world
At IBC, Telestream will also provide European debuts for major new functionality within its flagship enterprise-class software product – Vantage. Through anAdaptive Bitrate (ABR) Optimization feature, Vantage can significantly reduce delivery bandwidth needs and slash content distribution network costs by up to 40% within multiscreen distribution applications.
Also at IBC, Telestream will showcase Vantage Open Workflows which helps support OTT services to support multi-screen media distribution. It enables the user to start generating output before file input is completed, reducing processing time and empowering broadcasters to automatically access content as soon as it starts to enter the file-based workflow and before file ingest is completed.
Meanwhile, enhancements to its caption automation system, Vantage Timed Text Flip, provide subtitle overlay support for Latin-based languages (English, Spanish) together with Chinese, Japanese, Arabic, Greek, Hebrew, Cyrillic, and more. It increases captioning process automation whilst still enabling the right level of human interaction in any application.
Telestream’s head is in the Cloud – its feet firmly on the ground
Increasing numbers of broadcasters and facilities are looking to exploit the potential efficiencies and cost savings that Cloud-based services offer, however many are still sceptical about the risks associated with off premises content security and SLA (Service Level Agreement) uptime for critical workflows.
At IBC, Telestream will demonstrate Telestream Cloud, a video encoding SaaS (software as a service) ideally suited to meet the needs of video production and post production professionals. Telestream Cloud extends the reach of encoding capabilities to a wider audience seeking Telestream quality encoding, while offering cloud-encoding scalability for current users.
“The challenge facing broadcasters today encompasses OTT multi-platform delivery much more than ever before – the quality of their multi-platform offerings – both live and file-based – can be the difference in today’s fluid consumer-centric market,” says Paul Turner, VP, Enterprise Product Management. “At IBC, we will demonstrate the market leading position that Telestream is building in all facets of this demanding market: the reason why so many broadcasters and facilities worldwide regard Telestream as its trusted technology partner.”