Ratings Roundup: Lowest PGA Championship Overnight Since 2012; Breaking Down ELEAGUE’s Debut Season

The first season of Turner and WME | IMG’s ELEAGUE coverage delivered 897 million gross minutes of video consumption on TBS and Twitch. ELEAGUE also attracted more than 3.4 million new viewers to TBS during its 10-week season, with the audience composition consisting heavily of Millennial viewers falling in the Men 18-34 demographic.EleagueSaturday’s ELEAGUE Championship coverage generated approximately 48 million gross minutes of video consumption across TBS and Twitch.  The championship netted a season one record with a peak of 168,500 concurrent streams on Twitch and an average of 103,000 concurrent streams throughout the afternoon. Saturday’s championship also garnered 2.9 million social impressions across Facebook and Twitter.

ELEAGUE’s live event telecasts on TBS reached nearly 19 million total viewers in season one. Throughout its first season, ELEAGUE attracted more than 3.4 million new viewers to TBS. ELEAGUE telecasts airing in the Friday night window throughout the first season led to TBS’ audience composition growing 97% in Men 18-34 and 51% in Men 18-49 when compared with the same telecast window over the previous month.

Throughout its first year, ELEAGUE generated more than 25 million live video streams on Twitch for live event coverage.

Engagement with ELEAGUE content across social platforms included nearly 60 million impressions on Twitter and Facebook. ELEAGUE social content netted more than five million video views across Twitter and Facebook. For a deeper look at the ELEAGUE numbers check out SportsBusiness Journal’s analysis

…CBS drew a 3.9 overnight rating for Sunday coverage of the PGA Championship, marking the lowest figure for the event’s final round since ’12, when Rory McIlroy won by eight shots and the telecast aired up against the London Games. This year’s tourney was moved up a few weeks to allow for the return of golf in the Olympics. Sunday’s coverage finished strong, averaging a 6.5 rating from 7:00-7:30pm ET as Jimmy Walker held off Jason Day to win. The 3.9 rating is down 24% from last year’s 5.1, when Day beat Jordan Spieth by three strokes. The final round in ’14, which was delayed by rain for a couple of hours and ran well into primetime, drew a 6.0 overnight for Rory McIlroy’s win over Phil Mickelson, Rickie Fowler and Henrik Stenson. The high mark over the last decade for the PGA Championship final round is Y.E. Yang’s three-stroke win over Tiger Woods in ’09 (7.5), while the low mark was Padraig Harrington’s two-stroke win in ’08 (3.0) over Sergio Garcia and Ben Curtis — which also aired up against the Beijing Games (SBD)…

…NBCSN’s Sunday presentation of NASCAR Sprint Cup racing from Indianapolis Motor Speedway averaged 5.2 million viewers and delivered a 3.1 HH rating, marking NBCSN’s most-watched and highest-rated telecast on record.

On July 24, the Brickyard 400 viewership grew +11% vs. the same event last year (4.7 million). Viewership peaked between 6:15-6:30 p.m. ET with 6.1 million viewers and a 3.6 HH rating, as Kyle Busch took the checkered flag and became the first driver in NASCAR history to sweep both the Sprint Cup and XFINITY Series poles and victories in one weekend.

The Sprint Cup race stands as 2016’s best performing NASCAR race in all key streaming metrics including uniques, visits and starts.  Sunday’s Brickyard 400 on NBCSN marks the most-watched NASCAR race from Indianapolis since 2013. The 2016 Brickyard 400 on NBCSN is the most-watched NASCAR Sprint Cup race presented on cable since the Nov. 2014 Championship on ESPN, a span of 36 events. Sunday’s presentation marks the second consecutive week of viewership growth for NASCAR Sprint Cup races on NBCSN. The Brickyard 400 was the most-watched sports program of the weekend across broadcast and cable, as well as the most-watched cable telecast of any genre. NBCSN was the #1 network overall among average viewers, Adults 18-49 and Adults 25-54 in the race’s 3:30–7:00 p.m. ET window on Sunday. NASCAR Sprint Cup races currently hold the top five most-watched non-Olympic telecasts ever on NBCSN.

Live streaming of Sunday’s race via NBCSports.com and the NBC Sports app also set an all-time high, generating 5.2 million live minutes, up +93% vs. same event in 2015 and best race ever on NBC Sports’ live streaming platforms.

…Heading into last week’s 2016 MLS All-Star Game, MLS matches on ESPN and ESPN2 were delivering an average audience of 312,000 viewers (227,000 household impressions), an increase of 32% in viewers (235,000) and 44% in television homes (158,000) from the same period in 2015.  On WatchESPN, the E1/E2 average minute audience to-date this season is 12,000, an increase of 127 percent increase over 5,000 in 2015.

ESPN Deportes is seeing a 44% audience increase with an average 46,000 Hispanic viewers year-to-date in 2016, compared to 32,000 in 2015. Spanish language telecasts on WatchESPN had an increase of 20% in average minute audience to-date this season vs 2015.

Additionally, Major League Soccer on ESPN and ESPN2 so far in 2016 has delivered significant increases across key demos, as viewership among M18-34 is up 22% (66,000 in 2016 vs. 54,000 in 2015) across ESPN and ESPN2 and average viewership for MLS on ESPN/ESPN among key soccer demos is up 13 percent for M18-49 and 18 percent for P18-49. Among Hispanic viewers, MLS matches on ESPN/ESPN2 have seen a 14 percent increase compared to the same period last year, while with younger Hispanic demos, P18-34, MLS on ESPN/ESPN2 is up eight percent over same period last season.

ESPN’s Top Three English-language MLS telecasts in 2016 were NYC FC vs. Seattle Sounders on June 25 (0.4, 455,00 HHs, 616,000 viewers), LA Galaxy vs. Seattle Sounders on July 9 (0.4, 421,000 HHs, 536,000 viewers, and Portland Timbers vs. Vancouver Whitecaps on May 22 (0.3, 324,000 HHs, and 463,000 viewers).

…The MLS All-Star Game itself on Thursday earned a 0.3 final rating and 513,000 viewers on ESPN Thursday night — flat in ratings and down 6% in viewership from last year on Fox Sports 1 (0.3, 548K) and down a tick and 41%, respectively, from 2014 on ESPN (0.4, 862K). The match was the least-watched MLS All-Star Game on an English-language network since 2013 (319K) and the second-least watched since 2009.

Spanish-language coverage on UniMas scored a 0.2 and 360,000, flat in ratings but up 26% in viewership from last year (0.2, 285K). The combined audience of about 873,000 viewers tops last year’s mark of 833,000 by 5%. (SportsMediaWatch)…