Today’s Special


Here's how the newest technology is changing how we watch the Olympics

BusinessInsider.com reports that ever since the 1936 Berlin Olympics became the first ever sports event to be televised live, the Games have been associated with innovation in broadcasting.

There was the Tokyo Olympics in 1964, which were filmed in colour — two years before the BBC switched on colour broadcasting — while the 1984 Los Angeles Games were the testing ground for HD television.

Rio will continue the trend. Major broadcasters, including NBC, the BBC and Japan’s NHK will experiment with virtual reality, super high definition, and drone technology in Brazil as they attempt to engage audiences in new ways.

As Olympic broadcasting veteran and the BBC’s former head of major events, Dave Gordon, points out: “If at the Olympics you aren’t pushing the technological boundaries to the absolute limit, then you’re failing.”

Read more at http://www.businessinsider.com/big-tv-innovations-at-rio-olympics-2016-8