IBC 2016

IBC 2016: SAM sees new LiveTouch 4K as game-changer for highlights and replay

SAM stand“We are offering something better, smaller, faster, and cheaper,” said SAM Head of Product Marketing Tim Felstead regarding the launch of the company’s new LiveTouch 4K highlights and replay system at IBC.

Built on the latest SAM server technology, LiveTouch 4K uses SAM’s FrameMagic technology to enable workflows in standalone systems or integrated into a wider production environment. LiveTouch 4K is also tightly integrated with SAM editors, enabling instant collaboration between replay and production.

Neil Maycock, EVP and General Manager, Media Software Solutions, said, “LiveTouch 4K is a fantastic asset to studio and sports broadcasters looking to make the most out of 4K. Not only can LiveTouch accommodate familiar HD workflows in 4K, it can also scale to build bigger 4K systems than broadcasters have ever seen before.”

Where LiveTouch 4K is built on a network architecture, the system offers a level of flexibility and can scale to meet the needs of productions of any size. Inter-server streaming allows multiple servers to act as a single production pool, giving users instant, transparent access to recordings and highlights anywhere on the network.

Maycock added, “We listened to customers to ensure common operation is effortless while ensuring advanced features are accessible and easy to execute. With that in mind, the product’s interface is clean and easy to use but also caters for even the most advanced user.”

Felstead added, “I’m very optimistic about our potential in the sports market in 2017 — mostly driven by the opportunity around 4K, I believe. It should be a really good year.“